Digital Experience and Marketing Manager
Digital Experience and Marketing Manager opportunity within a top education organisation in Edinburgh. Your new company Leading research and world class teaching and practical establishment who connect with industry at every level and develop programmes to match their needs. This is an exciting opportunity to join an organisation with an established set of values that help to nurture innovation and leadership and show commitment to continuous improvement and development in all activities. Your new role You will be responsible for developing a deep understanding of customer journeys and taking ownership of opportunities to improve the digital experience for prospective customers, stakeholders and external audiences. From the moment a user thinks of engaging with the organisation through their digital platforms - the ideal candidate will champion the user at every stage and create compelling digital experiences, which will support student recruitment targets and build on their global reputation. What you'll need to succeed You will be responsible for providing input and advice into direction for the development of digital marketing and contribute to the strategic development, vision and success of digital platforms. Experience of reviewing user experience across digital platforms and implementing strategies to grow and improve experience. A proven track record of reporting and utilising SEO, PPC and marketing analytics techniques to ensure maximum effectiveness and efficiency. Knowledge of Google Analytics, Adobe, Marketing Cloud and editing large database driven CMS websites. The ability to provide leadership and effective management is also key in this role. What you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.
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