Digital Marketing Manager - B2B Software
Your new company We have partnered with a leading manufacturer of application software for real-time data management. The company are a hugely successful global business with revenues of over $400m. They are now investing heavily in marketing talent to grow their success and they are looking for a Global Digital Marketing Manager to lead global initiatives, from strategy to messaging to execution of successful marketing campaigns. Your new role * Create innovative, successful and measurable demand generation/digital marketing campaigns to drive top of funnel growth and qualified leads to sales * Layer key tactics successfully across marketing automation, web marketing, paid demand generation, social media, go to market partners, media & syndication partners, intent data/marketing and demand generation channels to attain program success * Understand, map and implement digital programs aligned to the relationship across buyers journey/persona mapping/content creation * Engage cross-functional teams through campaign planning and execution lifecycle * Strategize with Subject Matter Experts (SMEs), product marketing, marketing and sales leaders to shape campaigns themes for an extended (9-12 month) timeframe; taking a deep dive in several key industries * Deliver and respond to metrics and continually iterate and evolve the program What you'll need to succeed To be successful you will be a proven digital marketer with a minimum of 4 years B2B Digital Marketing Experience, coming from a Software/SaaS/Tech background. You will have experience using key business metrics within demand generation marketing. What you'll get in return In return you will receive an excellent salary of up to £60,000 + generous benefits package. What you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.