Trade and Digital Marketing Manager
Your new company Your new company is a successful business in the consumer goods sector who are seeking an experienced Marketing Manager with a remit for trade and digital marketing to join their team based in Liverpool on a permanent basis. Your new role In your new role reporting to the Head of Marketing, you will hold a key position within the business. Day to day, you will develop, co-ordinate and oversee implementation of the Marketing strategy including trade and digital direct to consumer campaigns, events, digital marketing, and PR as well as line managing a team of direct reports. You will be expected to set and review targets for consumer campaign engagement and work with the digital team to put plans in place that reach the monthly, quarterly and yearly engagement and conversion goals for consumer websites. You will own and manage the marketing activity budget, above and below the line, incorporating both B2C and B2B channels and take ownership of campaign activity, including the ongoing analytics and reporting of KPIs across social, web and trade. What you'll need to succeed To succeed in this role, you must have prior demonstrable experience of B2C and digital strategy combined with a working knowledge of trade marketing, ideally within a multi-brand environment. You will be able to evidence strategic experience of taking brands online and implementation of digital best practice to plan and deliver effective campaigns that increase engagement and generate sales revenue. You will be a credible communicator who is able to present ideas and strategic recommendations with gravitas while leading from the front and bringing your team with you. You must have prior direct line management experience and the ability to build effective working relationships with colleagues and external stakeholders at all levels. What you'll get in return In return, you will receive a competitive basic salary and benefits package as well as the opportunity to shape your role within a growing business where you can make a positive impact. What you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.
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