Trade Marketing Manager

Location
England,Somerset,Taunton
Salary
£45000 - £50000 per annum
Posted
08 November 2019
Closes
06 December 2019
Ref
14051490/001
Contract Type
Permanent
Hours
Full Time
Experience within the Merchant and Retail channels is our preference, with online experience within the growing omni-channel approach a big plus.

Client Details

Manufacturing organisation based in Taunton

Description

The key responsibilities for the Trade Marketing Manager will be: Key Responsibilities * Preparing and presenting future trade marketing activity to key stakeholders including sales * Planning and organizing local trade show activity and events * Working with Brand Marketing and central agencies to deliver material including managing the briefing process * Delivering support to sales teams with promotional planning and Effectiveness * Maintaining and delivering a yearly content and promotional calendar for Merchants and buying Groups * Working with major merchants and distributors on dual branded collateral and promotions * Managing the launch of new products to the market, alongside brand and product management * Monitoring and ensuring Brand guidelines are adhered to by On-line and bricks and mortar * Support the sales acquisition and retention strategy * Provide feedback to Brand Marketing on brand successes and how to improve representation. How to build upon these in the market by channel, so we fulfil our audience needs * Support the development of relationships with the Buying Groups * Support the merchandising and in-store presence of the brands by providing appropriate POS and POP * With data analyse the success of any promotional activity * Implement PR plans provided by Brand Marketing to ensure coverage is obtained in all trade press features

Profile

The successful Trade Marketing Manager will have: Experience within the Merchant and Retail channels is our preference, with online experience within the growing omni-channel approach a big plus. * 5 years solid experience in trade marketing * Motivated, creative self-starter with a commercial attitude, capable of working within cross disciplinary teams in a processed way * Proven track record in successfully launching new products to market * B2B marketing skills and an understanding of retail & merchant marketing * Experience and understanding of working with Merchants and Retail Showrooms. * Analytical skills and category manage experience are advantageous * Educated to degree level, MBA preferred Knowledge of marketing: * Strong B2B skills and experience * Web content and digital activity * Print management * Event management * Trade Press management * Ability to brief and work with marketing agencies * Analytics and online reporting tools experience are a benefit * Attention to detail and copy writing skills advantageous

Job Offer

The successful Trade Marketing Manager based in Taunton will receive: £45,000 - £50,000 + Car Private Health Care 25 days Holiday