Your new company Your new company is an established retail brand who are seeking an experienced and credible marketing professional to join their business in this newly created position as Campaign Manager on a full time permanent basis. Your new role In your new role you make well informed, strategic recommendations based on insights to improve and optimise performance of digital campaigns. You will specialise in the creation and targeting of CRM and Loyalty campaigns to create best practice with a test and learn approach in order to drive ROI improvement. Day to day you will embed campaign management tools and ensure targeting and relevance of all communications across touchpoints. You will develop a suite of automated and triggered campaigns using analysis to measure, evaluate and report on ROI. You will also work to evolve customer segmentations and build an understanding of customer behaviour profiles in order to refine strategic decision making. Additionally you will hold line management responsibility for a small team. What you'll need to succeed To succeed in this role, you will have prior demonstrable experience in insights, campaign management, email and CRM, ideally within a retail marketing environment. Knowledge of SQL would be preferential. You must have experience of marketing automation, CRM and loyalty strategy as well as digital analytics and reporting. You will be a highly motivated individual with an eye for detail and who is able to work in a fast-paced environment managing multiple campaigns at any one time. You will also have prior line management experience. What you'll get in return In return you will receive a competitive basic salary and benefits package as well as free on site parking. This is a fantastic opportunity to shape a new role and have an impact. What you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.
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