Digital Marketing Manager - B2B

Location
England,London
Salary
£40000 - £60000 per annum
Posted
18 October 2019
Closes
14 November 2019
Ref
14055475/001
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
The role of Digital Marketing Manager - B2B, is for a specialist technology company who offer a niche but high performing SaaS product to business leaders. You will be an expert at crafting demand generation campaigns in a B2B environment, taking a highly targeted approach toward senior decision makers.

Client Details

The company is a well established and high growth SaaS company. The provide a market leading cloud based solution to organisations that enables better decision making capabilities. They have a main office in London.

Description

The role of Digital Marketing Manager - B2B, will include the following responsibilities: Take ownership for all digital campaigns, driving quality leads and product awareness Create a clear strategy that maximises engagement, including suggesting innovative ways to engage with senior decision makers Work closely with the content team, ensuring content distribution and analysis is optimised Report on ROI and track the spend of the digital marketing budget Develop ABM style tactics for enterprise level accounts

Profile

The successful candidate for the Digital Marketing Manager - B2B position will possess the following: Be degree educated, to a min. 2:1 Have a strong background in B2B digital marketing Able to demonstrate successful results from lead generation campaigns Have utilised different types of content to engage with key audiences - i.e. video, long form, sponsored etc. Can demonstrate ability to take ownership of own work and take initiative when plans seem vague Strong knowledge across SEO and PPC strategy Hubspot experience is advantageous Experience of marketing to CxO level would also be highly advantageous You must be articulate and able to present compelling arguments to influence key stakeholders

Job Offer

The London based role of Digital Marketing Manager - B2B offers a competitive salary plus benefits. The role also has great opportunity for progression.

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