Ecommerce Analyst

Location
England,Buckinghamshire
Salary
£28000 - £30000 per annum
Posted
16 October 2019
Closes
21 October 2019
Ref
14051017/001
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
* To provide a focused insight into onsite performance and trading activity of the brand site, gathering, reviewing and drawing conclusions from website performance to enable strategy to be driven from commercially and customer focused data. * To produce regular management information and reports to analyse performance and make recommendations to support the trading strategy and achieve key commercial objectives.

Client Details

A brand established now for over 27 years developed from an initial 3 stores. They now provide 'a little bit of luxury' to just under 300 stores spread across the UK and Ireland.

Description

To produce regular management information and reports to analyse performance and make recommendations to support the trading strategy and achieve key commercial objectives. * Create custom GA reporting to understand customer behaviour on site and make recommendations to ensure an effective trading strategy. * Work closely with the UX team to identify opportunities for development to maximise conversion and analyse the results of on-site testing to produce recommendations for implementation. * Review product and promotional data to understand key sales gaps and opportunities and make recommendations to the trading team to ensure that commercial opportunities can be maximised. * Produce reporting to demonstrate the results of supplier activity on site to demonstrate campaign performance, short- and long-term impacts of activity and key opportunities to drive the strategic plan. * Develop information and reports to analyse the behaviour of different customer segments to allow the teams to create a customised onsite experience to maximise commercial activity. * Work closely with the CRM team to provide customer and market insight with an online focus. * Provide commercial insight on online trends and opportunities to support the eCommerce trading Manager in developing long term strategy and identifying key new development opportunities.

Profile

Essential experience * Strong working knowledge of Google Analytics including building custom reports and dashboards and generating calculated metrics, Business Objects and Excel. Skills * Strong numerical skills with the ability to analyse and interpret volume data * Excellent attention to detail * Excellent planning and organisation skills, with the ability to work under pressure and to deadlines to drive for results * Commercially focused with excellent ability to understand and interpret market information * Strong communication skills; both written and verbal; with the ability to influence teams. Desirable * Ability to write SQL

Job Offer

An attractive salary + benefits

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