Acquisition Campaign Executive

Recruiter
EMR Agency
Location
England,London,City of London
Salary
£35000 - £40000 per annum + Benefits
Posted
11 October 2019
Closes
17 October 2019
Ref
1631126
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Responsibilities: * Work in partnership with your division/brand to understand their sales requirements and challenges, and devise a comprehensive marketing strategy to help drive their organic growth (supported by the Senior Growth Marketing Manager and Head of Marketing) * Fully map the customer journey, and plan and deliver integrated marketing campaigns (acquisition, retention, cross-sell and up-sell) and sales enablement initiatives, utilising a variety of marketing channels, with the key objective of lead generation * Identify and implement new marketing trends, techniques and opportunities * Work with a variety of internal stakeholders to develop original and innovative content to improve SEO and increase brand awareness * Use a 'test and learn' approach to monitor key metrics and consistently analyse the effectiveness of marketing initiatives in order to optimise performance, maximise results and ultimately drive revenue * With an analytical mindset, gather data insights and report them to the management team in a clear, concise and consistent way Requirements: * Track record in implementing and managing marketing strategies and campaigns - on and offline * Strong digital marketing capability * Experience of SEO, PPC, paid social & display * Proficient with analytical tools and measurement of ROI * Experience of owning and leading marketing projects from scratch * Ideally, both B2B and B2C marketing experience * UK experience is essential

Similar jobs

More searches like this

Similar jobs