Digital Marketing Manager

Location
England,Hertfordshire
Salary
£35000 - £40000 per annum + Benefits
Posted
11 October 2019
Closes
08 November 2019
Ref
14041246/001
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
* Support the development and implementation of the digital acquisition and retention strategies for the business. * Manage the company websites, social media presence and in-centre digital network through innovative and creative content development and merchandising programmes.

Client Details

* A market leading business.

Description

* Support the development and implementation of the digital acquisition and retention strategies for the company. * Manage the company websites and in-centre digital network through innovative and creative content development and merchandising programmes. * Manage the design evolution of the websites in line with the wider brand framework. * Work to improve conversion rates through continual optimisation of the customer journey utilising customer insight and analytics. * Utilise a range of acquisition techniques including performance media, SEO and partnerships. * Manage and develop the social media presence. * Manage monthly digital budgets and CPA goals in line with targets. * Identify opportunities for existing and new tactical and automated CRM programmes followed by implementation and testing. * Implement data analysis and email marketing best practise to drive engagement rates and revenue contribution. * Deliver monthly campaign reporting and data analysis, identifying trends, campaign learnings and ongoing recommendations to improve email performance. * Co-ordinate all aspects of database management; cleansing, data capture and segmentation enhancement. * Liaise with other member of the Marketing team to coordinate activity and deliver integrated campaigns in line with the national retail calendar * Review new technologies and keep the company at the forefront of the digital space * Line management of a small team internally well any external agency management

Profile

* An excellent communicator and team player. * Self-confidence, energy and enthusiasm. * Project management skills - ability to juggle several different projects at once and prioritise. * Creative flair and commercial acumen. * Comfortable working with customer data. * Passion and commitment for all things digital, including keeping up to date with latest trend and topics. * Ability to work and influence several different stakeholders. * 'Hands on' and proactive approach. * Degree educated or equivalent. * Strong understanding of current online concepts, strategy and best practice. * 5+ years previous experience in a similar digital role in a fast paced, commercially focused e-commerce business. * Passion and track record for working with design and technical agencies (or internal I.T development teams) to deliver fantastic user experiences and improving conversion and average order values. * Good knowledge of and experience in digital marketing channels, including but not limited to; email marketing, social media, search engine optimization and performance media. * Good knowledge of third-party reporting tools and analytics platforms including Google Analytics. * Passion for championing the customer and using insights to drive customer experience improvements across the customer journey. * Experience of using CMS tools and developing and managing website content. * Management of external agencies including media, design and development. * Experience developing content strategies. * Experience of analysis of the effectiveness of initiatives including pre and post evaluations. * Budget management skill.

Job Offer

A genuine opportunity to earn an attractive annual package with a strong benefits package alongside.

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