Senior Research Manager
Our client is one of the most sought after FMCG businesses in the North West, boasting a diverse product portfolio and household name brands! They are currently undergoing an exciting period of change with a real focus on bringing innovative new products to market and Research is at the heart of these developments! Sitting in a newly created group function is a new Senior Research Manager role with a focus on Ad-Hoc research. Reporting into the Group Marketing Director this role will ensure the business remains focussed on delighting consumers by leading and managing Ad-Hoc research projects, delivering true consumer insight to underpin brand and commercial decision making. You will develop consumer marketing insights through qualitative and quantitative research, brand health tracking, innovation concept testing, advertising testing and consumer segmentation studies. You will both challenge existing and seek out new methodologies, keeping the business at the forefront of developments in consumer research in addition to ensuring they are partnered with the best agencies to deliver real results. You will work cross functionally with your peers as a senior manager to deliver a best in class research function, being a key member of the innovation committee, proactively engaging in the business planning process and delivering first class insight to drive a successful business strategy Key Responsibilities: * Developing and implementing a group consumer research strategy. * Undertake and action relevant ad-hoc research projects as specified by the project brief * Identify and address ad-hoc consumer research gaps across Brand and Own Label. * Support the Group Innovation and NPD agenda with consistent concept testing and consumer analysis utilising qualitative and quantitative methodologies. * In conjunction with the Head of Innovation and NPD, lead the strategic partnership with local Universities to enhance consumer insight analysis and data science. * Proactively share relevant insights to the wider business to communicate best practice and promote a "consumer research led" mentality in the organisation. * Manage and develop team members. * On-going management of new and existing agencies to ensure the consumer research objectives are maximised at minimal costs. * Provide 'best in class' data tools, solutions and reporting capabilities to support the different needs of the business The ideal candidate will have extensive experience gained within a consumer research function where you have been researching innovation and NPD concepts and using data sources like IRI, Kantar, Nielsen and Dunnhumby in addition to Qual and Quant research methodologies. As an experienced people manager you will be confident in team management and development, possessing strong communication and presentation skills. Planning and organisation, decisiveness and problem solving are all essential to your success in this role. Having broad commercial awareness developed across consumer markets would be an advantage.
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