Marketing Director

Recruiter
Kiddylicious
Location
Little Chalfont, Amersham
Salary
Competitive with benefits
Posted
03 October 2019
Closes
31 October 2019
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Marketing Director

Who is Kiddylicious?

Kiddylicious is a global, award-winning brand that creates delicious and nutritious snacks and meals for babies, toddlers and pre-schoolers. Currently the fastest growing and number 2 brand in the UK baby snacking market, with products being sold in every major UK supermarket and worldwide in over 27 countries.

Amazing taste is at the heart of everything we create. We believe that great tasting food is key to educating young palates and developing a positive attitude to food for life. Our snacks and meals also offer a wide range of tastes, textures and developmental benefits, playing a vital role in a child's early years development.

We're proud to say, our range is a lifesaver for busy parents, with four delicious Kiddylicious snacks being enjoyed every second around the world!

The role:

The Marketing Director will work as part of the Senior Management Team, playing a vital role in the brand definition and marketing strategy including input to the wider category, sales and customer journey processes. This role is integral to the company's ambitious growth plans. A genuine passion for brands and consumer insight is essential, with the aim of making Kiddylicious a brand that is admired and a household name.

Responsibilities will include:
  • Developing the Kiddylicious brand with consumers, trade and opinion formers.
  • Act as the brand owner. Lead a distinctive brand definition and visual identity and be the guardian for all key brand decisions across the UK and internationally.
  • Lead the development of the Kiddy Repeatable Success Model and champion its implementation and continuous improvement.
  • Ensure the brand toolkit is in place to ensure UK and International markets have all the assets they need to represent the brand in the market including a visual assets, promotional toolkit, communication tool kit.
  • Create annual marketing plans and oversee implementation. Report progress to the Board.
  • Lead, mentor, challenge, inspire and empower the marketing and design teams with overall responsibility for consumer and trade facing campaigns and communication including packaging and websites, and successful delivery of the brand messages and campaign ROI
  • Own and manage all marketing services supplier relationships, negotiating the best commercial terms. Working closely in particular with the marketing agency to support the global growth of the brand.
  • Seek and manage the most appropriate third party partners for collaboration to enhance Kiddylicious' reputation and achieve business goals.
  • Work closely with the sales team to ensure that key retail customers buy into our support plans and Kiddylicious remains at the top as the category innovator.
  • Oversee activity carried out through distributors, supporting on adhoc requests but supporting also with assets, experience and insight to help maximise the brand's impact and success in each country.
  • Delivery of consumer insight and consumer led marketing thinking into the NPD process. Translate the innovation strategy into a compelling and practical vision, securing buy-in at the highest levels across the organisation.
  • Maintain effective internal/corporate communications to align the company around the brand direction and strategic choices and tactical marketing activity. Ensure that all relevant company functions and stakeholders are informed of marketing objectives.
Direct reports: 3

The successful applicant:
  • The ideal person will have come from a senior position within marketing from an FMCG environment, a Head of Marketing level or equivalent.
  • Degree or equivalent with a relevant marketing qualification and 7-10 years' experience of delivering measurable growth for a consumer facing brand or product, that has challenged the market and driven real change.
  • You will have an in depth understanding of channels/disciplines including but not exclusive to branding, advertising, CRM, research, PR, and social media.
  • Enthusiastic and dynamic, collaborative team player and manager with a high degree of integrity and personal responsibility.
  • Strong organizational skills, personal drive, tenacity and energy.
  • Ability to communicate, influence and negotiate effectively with internal and external stakeholders.
  • Strong presentation - and communication skills both written and verbal.
  • A food industry background is useful.
  • Able to lead a multifunctional marketing team and deliver projects in a highly collaborative way, whilst juggling a wide range of priorities and personalities effectively.
  • Ability to think outside of the box, with a creative outlook and have demonstrated strong creative thinking in previous roles from a brand led background.
  • Results oriented with strong analytic skills and business sense, testing multiple channels in the market to drive acquisition.
  • Has a strong knowledge of the UK market and an international mind set
Why you should work for Kiddylicious:

Kiddylicious is a fun, friendly and fast-moving brand with innovation at its core. If you like a challenge and being part of a team that makes a change, then Kiddylicious is right the place for you. With no two days being the same, the opportunities for growth and developing new skills are endless.

At Kiddylicious, we pride ourselves on our strong family ethos - we are all very supportive of one another, made easier by us all sharing the same values and vision for Kiddylicious' growth. We have a growing team, based in Buckinghamshire.

In 2018 Kiddylicious also became part of the Lotus Bakeries family, a Belgian bakery, best known for its iconic biscuits and cakes. Founded in 1932 and still owned by the original founders today, this family ran business perfectly complements the Kiddylicious ethos. In 2015 Lotus Bakeries group also acquired the well-known brands Nakd, Trek and Bear who all offer delicious and nutritious snacks.

This is a great opportunity to join a fast-moving company undergoing rapid growth within the industry. So, if you feel that you can fulfil this role and would like to be a part of our amazing team, please do get in touch.

Nova Search & Selection is operating as an employment agency in respect of this vacancy. No other agencies.

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