Automation Campaign Specialist
Automation Campaign Specialist - up to £32k - Permanent - Didcot Your new company You will get to work for an International academic publisher with offices worldwide. Your new role Will see you plan, design and build email marketing campaigns and automated marketing programs to drive customer engagement. You will do this through working with marketing colleagues and the Automation Campaign Manager on key goals and in order to map, build, test and develop customer-centric journeys and programs whilst developing a roadmap as necessary. You need to utilise behavioural and personal data to produce effective targeted emails and proactively identify opportunities where automation could improve engagement and conversion, reduce manual tasks and improve the customer experience. You should also keep yourself up to date with industry developments and new skills to help you develop in the role. You will also need to constantly review and analyse performance of journeys and programs and then make recommendations for, and help to implement, improvements. What you'll need to succeed You will need to have hands-on experience creating and delivering successful customer-centric email campaigns and automated programmes whilst also gathering requirements and data to help inform campaign plans. It would be an advantage if you had experience with with Salesforce Marketing Cloud or Pardot as well as an understanding HTML and how to optimise images for online use. From your experience you should have an understanding of industry best practice and data legislation and be able to work within a compliance framework. A key part of the success of this role will be your ability to communicate at different levels, especially between expert and non-expert individuals and maintain lasting relationships. What you'll get in return You will get to work for an international organisation with exceptional people, with 25+ days holiday per year, a company pension scheme and a competitive benefits package. What you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.