Head of CRM (Customer Campaigns)

19 September 2019
26 September 2019
Job Function
IT / Technical, Marketing
Contract Type
Full Time
The role of Head of CRM (Customer Campaigns) is for a leading global business services company who have both B2C and B2B elements to their marketing. This role will be based in London and will play a key role in the Customer Marketing journeys by managing the effectiveness of campaigns and creating optimal CRM communication journeys.

Client Details

The client is a global company, head quartered in the UK. They have both a B2C and B2B client base and are one of the leaders in their industry.


The role of Head of CRM (Customer Campaigns) will include the following responsibilities: Develop key CRM strategies to optimise customer engagement and lifetime value for maximum ROI Oversee the delivery of campaigns and put in place appropriate testing measures Create and manage trigger email campaigns for the full customer lifecycle Develop and execute key re-activation programmes, to proactively manage the database Work closely with key teams to ensure high quality customer data Monitor and report on KPIs Proactively suggest new ideas and present these to senior stakeholders


The ideal candidate for the position of Head of CRM (Customer Campaigns) for this London based company will possess the following: Have a strong track record of delivering customer campaigns that maximise the CLTV Have utilised systems such as Eloqua, Marketo, Exact Target, Salesforce etc. Can clearly demonstrate a test and learn approach and understanding of how to optimise the customer journey for maximum profitability Excellent understanding segmentation and utilisation of multiple data sets Previously created trigger campaigns based on behavioural analysis Excellent stakeholder management and influencing capabilities Be degree educated, with a min. 2:1

Job Offer

The role offers a competitive salary plus benefits

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