Senior Web Analyst

EMR Agency
£200 - £250 per day
17 September 2019
15 October 2019
Job Function
IT / Technical
Contract Type
Full Time
Senior Web Analyst Are an experienced Senior Web Analyst keen to join keen to join on a highly recognised consumer focused financial services brand? Read on! ABOUT THE ROLE: You will be able to get stuck in from day one and take care of the below; * Creation of online reporting and insight * Specification of any necessary web dev changes to improve insight * Measuring and improving online customer ID'ing levels * Exporting and sending of online data for use in offline analysis & modelling * Sharing of online analytics knowledge & best practice with other web analysts across the group * Assisting with the sourcing of tools and technology partners * Assisting in the implementing the next-best-action road-map * Managing next-best-action inputs, tests, data refreshes, circulation of results * Manage the creation of online MI & Reporting for marketing campaigns ensuring timeliness * Ensure standardisation and automation of processes as far as possible to make the best use of time * Present ideas to colleagues across the business * Ensure progress updates, results and performance analysis shared with key stakeholders * Managing multiple complex projects concurrently, tracking progress and success MUST HAVES * Highly competent using Web analytics * Fluent user of Adobe Analytics (or equivalent) * Familiarity with tag management solutions like Adobe's DTM & Google's GTM * Familiarity with session recording using tools like SessionCam (or equivalent) * Experience in A/B testing and personalisation using tools like Adobe Target (or equivalent) * Experience with decisioning technology desirable * A good understanding of digital and direct marketing, particularly the use of data for marketing * Very good excel skills * Coding experience desirable (e.g. javascript, SQL) * Excellent communication, presentation and organisational skills * Excellent Track record in delivering change and completing projects * Good understand of implementing tracking URL's, delivering cookies to web pages from email * Experience working to tight time-lines in a project environment, able to prioritise * Experience working across complex businesses and managing different stakeholders Location: Kent, England

More searches like this