Digital Copy Writer
Digital Copy Writer role in leading Healthcare Insurance Firm Your new company An international healthcare and insurance group and one of the UK's leading healthcare specialists is looking for a new Digital Copy Writer to join their London team. Your new role * Translate the commercial needs and channel expectations of each discrete segment into compelling new online content * Ensuring consistency with offline content, adopting the company's brand values and ensuring best practice. * Designing new content, optimising existing journeys and creating exciting new online experiences for customers * Create consistently compelling, accurate, informed and targeted content (both pro-actively and in response to briefs) to help achieve goals. * Collaborate with key stakeholders to revise and refresh digital brand guidelines, ensuring all digital content positively contributes to our broader brand vision and ambition. * Support Digital Consultants and other stakeholders to develop concept prototypes in order to support proposition development * Work closely with the Digital Designer and User Experience Manager to ensure copy is developed as a vital, integral part of the overall design. * Re-purpose offline content to ensure consistency of message is achieved in a manner that's sympathetic to specific channels. * Champion online requirements and best practice amongst offline teams. * Participate in all user testing in order to refine and optimise content. * Develop and apply a working understanding of key regulatory, legal and technical compliance issues in order to ensure 'right first time' copy clearance (managed by Digital Consultants). * Develop and consistently refine grasp of clinical and insurance vocabulary to ensure accurate representation of message and brand values. What you'll need to succeed * Minimum 3 years' experience in writing web copy * Search Engine Optimisation * Content creation and copy writing experience * UX and UI experience * Solid experience of front end/user interface development (prototypes, mock-ups) * Experience of either Healthcare and/or Insurance is highly preferable * Experience in eCommerce technologies and internet security and experience working in an agile development environment * Solid understanding of web usability issues, the capabilities of different mobile and desktop web browsers and will have strong skills with website layout and UI frameworks. What you'll get in return 4 - 5 Month Contract £300 - £375 PER DAY (Ltd.) [dependent on experience] What you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.