Marketing Analyst

Location
England,Buckinghamshire,High Wycombe
Salary
£40000 - £50000 per annum
Posted
10 September 2019
Closes
08 October 2019
Ref
14042461/001
Contract Type
Permanent
Hours
Full Time
The Marketing Analyst will be tasked with improving ROI of advertising investment by providing the necessary instruction and consultation to the central and regional marketing teams through analysis and reporting of sales and marketing data.

Client Details

My client is a FTSE 100 business and one of the largest businesses within it's industry. Through growth and investment into the marketing team a fantastic opportunity has become available for a Marketing Analyst to joining to the business and take the digital marketing team to the next level.

Description

The Marketing Analyst will be responsible for the following tasks and responsibilities: * Own and deliver performance reports/dashboards for the marketing team * Provide actionable insights to the marketing team and colleagues * Support the delivery and future continuous improvement of the company's digital experience * Analyse campaign performance, customer data & marketing projects * Work closely with external media agencies to manage search advertising across the country * Analyse online user behaviour, conversion data and customer journeys, funnel analysis and customer segments

Profile

The suitable candidate will have the following experience and skills: * An excellent understanding of digital marketing channels such as paid search, SEO, email marketing and social media * Experience with Google Analytics and attribution measurement system * Expert MS Excel user * Experience with Microsoft Dynamics, 365 CRM system and Power BI * Familiarity with A/B testing

Job Offer

The Marketing Analyst role is paying between £40,000 - £50,000 (dependent on experience).

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