Digital Marketing Executive

Recruiter
BioBeats
Location
Central London
Salary
£30k - £40k plus benefits
Posted
02 September 2019
Closes
01 October 2019
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Digital Marketing Executive

£30k - £40k per annum London

My client is an innovative tech start-up in the wellness space, specialising in creating well-being programmes in the workplace. They are currently recruiting for a talented "growth hacker" to drive their inbound lead generation programme, largely through content marketing and targeted campaigns to connect them with a B2B2C client audience.

The Role:

The successful candidate will have a "growth hacking" mentality alongside a strong entrepreneurial flair and appetite to work in a start-up. Reporting into the Head of Marketing, you will plan, implement and manage customer acquisition and retention campaigns.

Responsibilities:
  • Developing original and innovative content to improve SEO and increase brand awareness.
  • Experimenting with and implementing new growth marketing hacks to boost customer acquisition and retention.
  • Proactive social media management, including creating compelling campaigns and work with designers to create assets.
  • Managing a content calendar and post-scheduling, analyse post/campaign performance to drive improvements where needed.
  • Creating and managing highly targeted digital campaigns through Google Ad-words and social media advertising.
  • Creating multiple ongoing lead generation and nurture campaigns for to target multiple customer segments.
  • Building automated campaigns using HubSpot and analysing the performance of campaigns across key metrics.
  • Overseeing website updates and the creation of landing pages to support lead generation activities.
  • CRM management managing all prospect and client data, ensuring lists for all communications are correct and updated appropriately.
  • Events Marketing: Assist with the organisation and delivery of key events including all related marketing and communications.
  • Lifecycle Marketing: Own all marketing and communications to move customers to advocates. This involves email marketing campaigns to improve engagement, retention and attrition.
  • Account-Based Marketing / Customer Success: Work with new customers to create and deliver targeted activation and retention campaigns, both online and offline.
Requirements:
  • Experience of B2B lead generation using various digital channels (email, social media - LinkedIn and Twitter, in particular, PPC, SEO)
  • Strong, proven analytical skills and the ability to improve digital campaigns through data and insights through a range of digital analysis and reporting tools.
  • Exceptional attention to detail
  • Excellent copywriting skills.
  • Comfortable managing a busy workload and meeting tight deadlines.
  • You are energised by the opportunity to learn and grow with the company
Please click the Apply button to apply for this role.

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