Senior Marketing Executive
Are you well experienced across the full marketing mix? Consider yourself highly organised and experienced with running mulpitle marketing campaigns? My client are a top organisation that are looking for a Senior Marketing Executive to work across the planning, creation and execution of multiple end to end marketing campaigns for membership or retention involving full marketing mix at any one time. Main duties include: * Planning, executing and analysing end to end marketing activity plans * Working with various internal and external stakeholders to ensure activity does not fall behind schedule and KPI's are met. * Running regular lead generation campaigns to produce a high number of leads per month * Automated email marketing - creating email copy, planning automation and building emails, measuring success and sharing key learnings * Segmenting data selections and providing lists for marketing activities * Analysing campaigns using Google Analytics * Executing Pay Per Click and Paid Social Marketing campaigns * Writing copy for content pieces, the web and updating web pages - attention to detail is crucial * Managing the design, data selection and fulfilment of direct mail campaigns * Working with agency and designers on marketing collateral creation Experience / Skills Required * Planning, creation and execution of multiple end to end marketing campaigns for membership or retention involving full marketing mix at one time * Very strong organisational skills, ability to work to tight and conflicting deadlines * Ability to manage own work without strict supervision, prioritise tasks and manage stakeholder expectations * Experience of holistic marketing campaigns * PPC & SEO technical knowledge * Understanding of affiliate marketing * Excellent attention to detail * Automated email marketing - planning, mapping, execution, analytics and measurement * Strong experience in running lead generation campaigns for sales follow up * Very strong copywriting skills * Working knowledge of digital analytics and KPIs This is a brilliant opportunity for an established Marketing Executive to take the next step in your career. If you want to hear more then please do apply today!