Digital Marketing Account Manager
- Full Time
Your new company Hays Marketing is excited to be working in partnership with a tech- focused Digital Marketing and Publishing company based in modern open plan offices close to the city centre of Cambridge. Due to continued growth they are looking to appoint Digital Account Manager (Google Shopping) to join their already established team. Your new role As a Digital Account Manager you will drive advertiser performance through excellence in Shopping Ads. Achieving performance excellence in Shopping Ads requires a mixture of the right methodology, data analysis & high quality product information through feed management and optimisation. This is a fantastic opportunity for anyone wanting to take their next career step in Digital Account Management in a well-supported and innovative environment. What you'll need to succeed Experience needed * Managing PPC campaigns with a proven track record of achieving KPIs Up-to-date knowledge and experience in Google Shopping & Google Merchant Centre * Strategy setting and implementation * Ecommerce and understanding of the retail sector in the context of digital marketing Skills needed * Intellectual curiosity with performance numbers - eg. the ability to spot & question anomalies * Ability to suggest algorithmic/methodology solutions to problems that will affect large groups of advertisers * Excellent communications skills (internally and with advertisers) - both written and verbal * Timely and proactive * Excellent attention to detail * Able to work under pressure * Inventive, always looking to be proactive and push the boundaries to try new things Feed management & optimisation * Identify feed issues and improvements in order to boost performance and maximise product coverage for all advertisers * Provide feed audits for account management team * Work with affiliate networks, agencies and advertisers directly to ensure the feed is of the highest possible quality Client Services * Suggest growth areas and opportunities to advertisers/agencies * Handle inbound performance enquiries * Contribute to and attend calls/presentations with advertisers Google Ads management * Create Google Shopping campaigns * Actively manage campaign performance working to set KPIs * Ensure Genie best practices are in place and new developments are rolled out across all Campaigns * Audit campaigns in order to find gaps and opportunities to improve performance * Test new Google products as they become available to us Data analysis & reporting * Examine performance reports to uncover problems and opportunities - resolving/escalating them as required * Build reports within Google Data Studio to better analyse performance and provide insights Soft Skills * Smart * Get things done * Do what you say you are going to do * Great Attitude * Always looking to learn What you'll get in return This is a fantastic opportunity for Digital Account Manager (Google Shopping) who is looking to work for an innovative forward thinking organisation who can offer a competitive salary, career progression, flexible working and a great working environment. They also offer great benefits such as ; free fruit, free parking, quarterly social events, wellness workshops, table football and a great induction training programme . What you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.