Digital Communications Officer

2 days left

EMR Agency
£26000 - £28000 per annum
22 August 2019
19 September 2019
Job Function
Contract Type
Full Time
SPECIFIC DUTIES AND RESPONSIBILITIES - Digital Communications Officer 1 Website and social media management Responsible for: * Writing, editing and proof-reading material for online communications to an excellent standard, ensuring consistency and compliance with quality standards, branding, design, accessibility and textual style guidelines * Ensuring that the College's priority of having a greater influence and voice for surgery are properly reflected across the website * Overseeing social media activity across the college's social media channels - providing advice and measurement where required * Producing regular web analytics to assess whether the digital activity is on track to meet key performance indicators * Helping trouble-shoot members' enquiries to provide a positive digital experience. 2. Digital skills Responsible for: * Identifying and trialling advantageous digital technology that could enhance the College's online presence * Acting as an advocate for digital skills development in the College * Implementing digital marketing tools to extend the College's reach and increase revenues * Training users as appropriate in the optimal use of digital tools and channels, as well as embedding a culture of using analytics to influence activities and performance. 3 Project management Responsible for: * Working closely with consultants, staff and IT project managers on the implementation of new web services * Running digital projects and campaigns within the college, ensuring timely and effective delivery * Working alongside the Head of Digital to ensure resilient technical support for the websites is in place 4 Digital strategy Responsible for: * Working with the Head of Digital to communicate and implement a four-year digital strategy for the College * Support in the development of evaluation activities to guide and inform the success of the digital strategy ESSENTIAL CRITERIA Education/Qualifications; * A degree or equivalent qualification or a proven track record in a similar role Experience/Knowledge * Significant experience creating and sub-editing information simply and clearly in an engaging style in an online environment * Use of web and social media to run communications campaigns * Website management * CMS experience * HTML writing and troubleshooting * Training staff on social media and other digital media Skills * Ability to influence and persuade, adapting personal style to build strong professional relationships * Good communicator of technical and creative concepts * Customer/client focused approach * Good facilitation skills, engaging and encouraging contributions * Confident in presenting to groups across different levels and disciplines DESIRABLE CRITERIA Education/Qualifications * Digital marketing or other similar qualification from an industry body Experience/Knowledge * Healthcare, charity or membership sector digital comms experience * Managing relationship with suppliers * Understanding of other web technologies such as CSS * Understanding the full lifecycle of website production Skills Facilitation of training sessions Multimedia and image preparation

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