Marketing Campaign Manager

Location
England,Berkshire,Ascot
Salary
£45000 - £47000 per annum
Posted
16 August 2019
Closes
14 September 2019
Ref
14034552/001
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
The Marketing Campaign Manager will support the country marketing teams to deliver against the regional demand generation campaign and programme goals, developing tool kits and supporting in campaign execution.

Client Details

This is an exciting time of growth for the organisation who operate globally developing technology to support organisations in the manufacturing industry. They can provide development opportunities both personally and a clear career path. The role will be based at the Head office near Ascot.

Description

The Marketing Campaign Manager will support country managers in marketing campaign execution and collateral / tool kit development, key responsibilities include: * Execute regional demand generation plans to achieve regional sales and funnel goals; ensure effective and on-schedule campaign and programme execution. * Work with the country Marketing teams to execute regional campaigns across a variety of media channels including but not limited to advertising, content syndication, emails, webinars to drive demand generation programmes. * Creation and management of marketing tool kits and a central marketing asset / collateral library. * Tightly collaborate with the sales to equip and guide them in order to maximise the efficiency and effectiveness of following up leads and generating qualified opportunities for the region. * Manage use of marketing collateral to ensure consistency in branding and co-branding with partners (white papers, sales presentations, data sheets, etc.) * Use modern marketing and sales automation systems, with specific focus on using data to drive continuous improvement in campaign effectiveness. * Contribute to strategic planning & definition of EMEA demand generation campaigns, objectives and tactics. * Ensure leads from EMEA programmes are correctly segmented and imported to the CRM and nurtured. * Track and monitor marketing budget and ensure agencies/suppliers are paid on time.

Profile

To be right for the Marketing Campaign Manager role you will have: * A track record in B2B marketing * Experience using CRM (Salesforce, Dynamics, etc.) and Marketing Automation platforms to execute, track and manage marketing campaigns * Excellent marketing execution skills with a demonstrated ability to develop the pipeline. * Have developed marketing / sales tool kits

Job Offer

Salary up to £47,000 plus benefits

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