Product Marketing Manager

Location
England,London
Salary
£60000 - £70000 per annum
Posted
15 August 2019
Closes
12 September 2019
Ref
14040044/001
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
The role of Product Marketing Manager for this exciting tech start up is the first in-house marketing person for the company. You will help them grow as you drive digital led acquisition campaigns and build out the marketing function.

Client Details

The client is a B2C start up offering an easy way for people to manage their household bills. They have a strong product and clear route to becoming highly valued and profitable. They are based in Shoreditch and you will work as part of a lean but growing team.

Description

The role of Product Marketing Manager will include the following responsibilities: Create and deliver acquisition campaigns across the full range of online channels Define customer segmentations and targetting strategies Implement the use of in depth insights and customer research to make clear marketing decisions Develop brand guidelines and tone of voice, to ensure consistency of high quality output Manage third party agencies and free lancers to deliver multiple projects simultaneously Implement strong test and learn approach Report on key KPIs, particularly conversion rates

Profile

The ideal candidate for this London based role will possess the following: Have strong B2C Product Marketing knowledge Demonstrable experience of growing a customer base Can show that decisions are deeply embedded in data and clear test and learn strategies Able to operate in a lean but high growth environment Have a bias for action Can balance strategy with hands on execution across a mixture of channels Deep understanding of how to use data and develop effective nurturing of leads

Job Offer

The role of Product Marketing Manager offers a competitive salary

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