Digital Analytics Manager

Recruiter
Better Placed
Location
England,Berkshire,Reading
Salary
£50000 - £65000 per annum + bonus and benefits
Posted
14 August 2019
Closes
11 September 2019
Ref
LB/28088
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Digital Analytics Manager £50k - £65k per annum plus benefits Reading, Berkshire Our client is a leading global provider in the building and construction technologies space, operating in over 38 European countries, and employing over 10,000 staff. They are currently on a journey of positive transformation, as they shift their value proposition to one of "building technologies" and systems-based solutions from a purely manufacturing-led model. As part of their growth in Digital Commerce, they are recruiting for a Marketing Performance Analyst, to take ownership of user experience and performance marketing. The successful person is likely to be: * A project data and content expert. * Able to design, test and analyse different marketing data-sets. * Someone with proven experience of facilitating exponential growth through data-driven business models. About the role: * Analysing and processing insights from data from a range of sources, including SEO performance, keyword search, social media, web analytics, ecommerce sales and product data usage. * Identifying the different sources of data available to drive actionable insight. * Joining the dots between data sets to create a joined-up and logical insight process. * Using data and analytics to tell stories and predict trends around customer behaviour. * Working closely alongside the digital and product team to identify key metrics and data. * Becoming the internal expert in how digital marketing lead generation can be measured and optimised. * Bringing data to life visually, so that it can influence strategy and actions. * Demonstrating how data can influence customer outcomes. * Building strong, cross-functional relationships across the marketing, digital and product teams, plus the wider business and developing an understanding of their data needs. Key skills required: * Ideally educated to Bachelor Degree level (or equivalent) within a data-driven subject - e.g. econometrics, statistics, operational research or computer science. * A strong grasp of data mining and statistics. * 5+ years' experience in a similar marketing analytics, performance marketing analyst, insight analyst or similar role is preferred. * NoSQL database experience, ideally with Elastic Search or Node.js (desirable). * Statistical analysis expertise, particularly with weighted survey data-set analysis. * Experienced in data-set parsing, merging analysis and synthesis. * Ability to simplify complicated ideas and present these is layman's terms. * A strong technical problem solver, able to identify and learn new data analysis techniques. * Able to create data visualisation models to use in future analysis. * A minimum of 2 years' experience within Jira or Confluence.

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