Marketing Optimisation Manager
Data is now the world's most valuable resource. Every day we are using more and more data and technology so we don't have to think too hard. Businesses rely on it. £Multi-million decisions are made with the use of data and automation tools. Marketing departments worth their salt utilise data effectively to understand drivers and develop customer-centric campaigns for ROI. A bit scary really. If this is obvious to you and you enjoy utilising data and technology to optimise marketing strategy, Better Placed are recruiting for a Marketing Optimisation Manager with a global business in West Yorkshire which could be a great role for you. The business is miles ahead of a lot of the Yorkshire market in terms of working culture. They offer flexible working around a 35-hour working week and rewarding benefits including a 20% bonus, a leading healthcare package and a wider benefits list as long as your arm. If you want to work from home one day per week, no problem! If you have school runs or other commitments, work around them. They are on a journey through a digital upgrade and this is a key role in the transformation of their marketing department. With a large team in place and the emergence of new channels, there is a substantial new data set and routes to market. This role will be putting a strategy in place for customer strategies (B2C and B2B) as well as looking at the marketing technology and automation in place at the moment with the view of making it better. You'll need to be a data-driven marketeer with a solid understanding of digital and marketing technology including CRM systems and analytics tools. This role could also be similar to a Marketing Operations Manager or a Marketing Effectiveness/Excellence Manager. If you have a passion for data and marketing excellence, please apply now! Based in West Yorkshire, this role is commutable from Leeds, Bradford, Harrogate, and surrounding areas. About Us... Better Placed is undoubtedly one of the UK's leading Marketing Recruitment specialists. Over the last 15 years, we have been placing talented people into businesses across multiple sectors including FMCG, Retail, Financial Services and Agency. With offices in Leeds, London and Manchester, we are "better placed" to recruit marketing and digital talent for some of the UK's, and even world's biggest brands.
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