Marketing & CRM Analyst

England,West Midlands,Coventry
13 August 2019
10 September 2019
Job Function
IT / Technical
Contract Type
Full Time
This role is to help drive organisational change building a single dataset which provides the platform to understand and communicate with it's members more effectively. You will be responsible for the effective execution of a sector specific communication business plan, resolving issues and providing solutions.

Client Details

The client is a leading public sector business based in Coventry.


The key responsibilities for the Marketing & CRM Analyst role include: * Ensure CRM platform (Microsoft Dynamics) is fit for purpose * Business as usual compliance / data management & validation / workflows / Dynamics Management * Data analysis to drive insight and segmentation to improve targeting and increase engagement * Develop and deliver operational plans and tactical strategies to fulfil identified sector communication needs * Manage a range of campaigns, projects and initiatives. * Contribute to reviews of specific activities and recommend actions to enhance effectiveness where appropriate. * Manage relationships with in house design team / suppliers/agencies * Establish and maintain contact with the industry through participation in meetings/events/open days as required. * Contributes to actions that foster a collaborative culture within the team and the wider corporate vision. * Provide technical and tactical leadership for designated areas/audiences/topics. * Mentor, supervise and team leader responsibilities


The successful candidate will be: * Knowledgeable / qualified in data management including evidence of practical experience * Experience of Microsoft Dynamics 365 / Power BI * Relevant professional qualification in communications / data management * Previous experience working with CRM systems * Knowledge of using ESP's and marketing automation would be beneficial to this role too * Good working knowledge of Data protection Act and GDPR is essential for this role

Job Offer

Competitive salary and company benefits.

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