PPC Manager

Homebased across the UK
Salary dependent on experience and ability level.
09 August 2019
06 September 2019
Job Function
Contract Type
Full Time
Are you a commercially minded, lead generation focused, PPC expert who wants to be part of a friendly and supportive team? Want to work for a company that does good and helps people for free yet will pay a competitive wage and is target driven?

If that doesn't immediately seem to add up, here is the explanation: Across the Pond are specialists at helping students go to university in Britain. We work with approximately half the universities in the UK and are funded by our university partners. We work with students in Norway, Canada, Latin America and the USA and are aiming to expand further in the coming years. We've been around since 2004 and are a team of 60 people all working from home, spread all over the UK, Norway, Mexico, USA and Canada.

We have significant expertise about everything to do with studying in the UK and how to get there and what is involved from A to Z and then some (including whether or not a student can bring their horse, how they would do that and which universities can provide stables!) Since we are paid by our university partners, it is a free service to students who are interested in using us - which makes demand very significant indeed.

What we would like to do even better, which is where you come in, is using especially Google PPC advertising and Facebook to effectively reach the right people at the right cost. We're not half bad at the moment, having worked with several agencies over the years. We have a good amount of experience, data and existing campaigns for you to look at and work from. However, our experience is that because we are a little different and there's a lot of details to keep track of - our results are always better when we have a process and a person in-house rather than outsourced.

We are therefore looking for an experienced PPC expert with extensive Google, Faceboook and preferably Bing experience. We are taking for granted that you are also fully fluent in all accompanying analysis/analytics programs and/or are used to working in aggregating programs for these. It would also be a significant advantage, but not required, to have knowledge of:
  • additional platforms and social media
  • SEO strategies, optimization and technical expertise
  • Spanish and/or Norwegian
The ideal candidate will have a reasonable degree of Commercial Acumen. With a focus on lead generation there is a need to focus on ROI. You should be someone that enjoys ensuring a campaign is delivering good value, but also understand the difference between paying more for quality and that good ROI, doesn't necessarily mean the lowest possible cost at all times - just a lot of the time.

You need to be able to make plans based on numbers and adjust a plan depending on what the numbers are telling you.

However, you should have a creative side. We are more than happy to try to new things and want you to have ideas you want to try out and you will have a high degree of independence once you get settled in and you will get a lot of latitude to develop and run with your ideas.

Whether an experienced PPC expert looking to get out of the hustle and bustle and high pressure environment for your own reasons and wanting a better quality of life, or an up and coming talent ready for more responsibility - we want to hear from you and can offer a competitive package based on your experience and abilities

You would work from home on a full time basis but with flexible working hours and days and report directly to the company's Managing Director. In terms of content, phrasings and subject matter knowledge you would work closely with the managers of the different markets as well as several organic media collaborators who also work as student advisors. You would report data regularly to a team of senior managers and be expected to work within established brand guidelines.

Please contact Managing Director John Borhaug via the Apply button including a cover letter and CV.

There will be rolling interviews and the position will be filled as soon as a we find a suitable candidate. Start date is as soon as possible, but we can be flexible depending on the candidate's circumstances. Please let us know your available start date in your cover letter.

Learn more about us on studyacrossthepond.com

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