For the past 30 years, this events company has delivered innovative, creative and exciting events for consumers across a range of different interests from sporting, cooking. Crafts and more. Due to growth and expansion and a vision of a more data-centric marketing division they are now looking for a new Insight Analyst. Working on well know and exciting brands this role will see you joining the events department of a large media company based in Hammersmith. You will work in the centralized marketing function to drive data insights and analysis of all event marketing and post-event campaigns. This role requires an analyst who has a natural curiosity to understand trends and consumer behaviors. This role will allow you to provide recommendations to the business which will directly impact marketing and event strategy. Although this role holds a lot of responsibility this business has a genuine commitment to train, upskill and develop all employees and has the resource to guide you in developing your data career. Key Responsibilities: * Work to support all brand marketing teams with consumer segmentation and pulling data for campaign target lists. * Adhoc reporting and data analysis in order to improve data strategy and communication campaigns for the wider business. * Analyst all marketing actives and report on ROI and Insights. * Develop dashboards and present findings to senior stakeholders within the wider business. * Trend Analysis and Customer profiling. What you need: * Strong experience in SQL, PowerBI or Tableau and Excel * Experience in analyzing marketing data and providing insights. * The ability to work with complex data sets from various data sources * Excellent communication skills with the ability to present to senior stakeholders.
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