Strategist

Location
London (Central), London (Greater)
Salary
DOE
Posted
08 August 2019
Closes
05 September 2019
Ref
AG174
Contract Type
Permanent
Hours
Full Time
Our client is looking for a Seniorplanner/strategist to work within the Creative department and working alongside the CM teams. Producing communication plans across the full range of print and digital channels.

SALARY IS DOE This is a fast paced, creative environment with an exciting set of clients.

Ultimately the Seniorplanner/strategist role will be to produce concise, creative and strategic approaches for their clients to meet their marketing objectives, whether it's for a pitch for new business, or work for existing clients on their ongoing strategic plans.

As a Seniorplanner/strategist your ideas and thinking will shape campaigns and excite - helping people experience their brands like never before.

Reporting into the Head of Creative, you'll help shape the way that creative and planning work together. Your skills and experience will help mentor others within the team.

As a Seniorplanner/strategist, you are likely to be 5+ years into your career, be passionate about marketing, and developing creative solutions, and wanting to get some hands-on experience in a fast paced agency.

This is an excellent Seniorplanner/strategist opportunity for a confident, dedicated individual who is looking to take that next step in their career and shape their thinking in the future.

Requirements of aSeniorplanner/strategist: • Keeping up to date with marketing trends and customer's views and attitudes in their specialist industries, but also to be able to bring understanding outside this to bear on briefs • An understanding of their core skill • To creatively assess information from multiple sources (cultural, competitive, consumer) and write clear, creative, to the point presentations. • Self-motivated and ability to work independent, and self-manage own time • Agency experience is essential • Undertake content and marketing audits • Develop content marketing strategy, planning content frameworks and aligning to customer journeys • Work with clients and internal teams to define market segments, personas and consumer journeys • Be able to present in a manner that inspires confidence to a senior client audience • To be able to translate wider strategy through to specific creative and marketing plans, resulting in proposals that provide clarity of thought, logical arguments, and connect to the end creative approach • To work with the creative and account leads, ensuring that strategy translates through to the work. • Understand key target audience behaviours, client business, impact of technology • Generate and drive insight for internal and client teams around customer buying cycles, personas, brands, and experiences • Design, execute and manage market, competitor and audience research and analysis to deliver insights into guide strategy development • Develop clear demand generation and retention strategies based upon audience insights/needs and clients' marketing goals • Write clear, compelling creative briefs and deliver inspiring briefings • Work hand-in-hand with creative teams to push the quality of end output • Develop measurement frameworks for marketing activity ensuring campaigns are not just measured effectively but constantly optimised • Support in the growth of accounts and new business pitches • To have experience or an appetite to mentor others. Enabling them to understand the true value of audience understanding and insight.

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