Senior Manager - Social Media Strategy
Senior Manager, Social Media Strategy £55k - £60K Central London Our client is one of the UK's most rapidly growing challenger banks, and is currently recruiting for a Senior Manager - Social Media Strategy to build out multi-channel strategy for social media across their own-brand portfolio. The role is an individual contributor position, which has a great deal of internal stakeholder management, and involves managing external creative partners and developing highly compelling social campaigns to drive direct acquisition through social channels. This role is an ideal opportunity to cement social media as a key driver of partner marketing and promotional planning, show-casing co-brands and communicating both the brand manifesto and USPs. If you are a social media expert with deep knowledge of driving channel effectiveness from a strategic viewpoint, interested in developing best practice across community management, alongside customer service and operational teams, please read on! The opportunity... * Developing best practice and audience-specific social media strategy. * Developing campaigns for their flagship brands through social for customer-facing brands, communicating the company manifesto at all times. * Creating a clear social strategy alongside an exciting portfolio or retail partners. * Driving a clear social strategy for corporate channels - e.g. LinkedIn to tell the brand story in collaboration with the internal communications and business development teams. * Partnering with Marketing teams to embed strategy for the Trustpilot and driving the relationship with external partners at Trustpilot. * Day to day ownership and supplier management of the external social and PR agency from account management to setting creative and campaign deliverables. * Initial ownership of social media processes relating to community management, working closely with customer services to bring the community management function in-house. * Acting as a lead for crisis management for social channels. * Developing ad-hoc social media content for required projects. * Guardianship of brand consistency across all social media channels, establishing a clear brand tone of voice. About you... * A social media strategist with expert knowledge of how social channels influence customer engagement. * A great communicator and people person with an infectious enthusiasm for extolling the virtues of social media as a driver of growth - especially amongst non-experts! * A track record in day to day community management for multiple brands. * A strong understanding of direct customer acquisition through digital. * Experienced in delivering "always on" social content strategies. * A robust understanding of online reputation management/social crisis management. * A strong background in social reporting and understanding of social metrics. * Strong project and budget management skills. * Experience in leading social and creative agency relationships. * Proven experience of audience profiling and targeting. * Proven experience in content copy-writing/social posts across the full mix of social channels.
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