Marketing and Communications Executive
Great new role with a well known publishing and events brand based in Central London. This is an excellent opportunity for a Marcomms Executive to take the next step in their career. This role will be positioned as a three month tenure with the vision of becoming permanent at a later date. The ideal candidate will have strong all round marketing and communications experience whilst also having worked within the events space. The ideal candidate will have experience in market research and content marketing and be able to manage a high-volume of events globally. You will have excellent communication and customer service skills. You will have had previous experience using Salesforce and ideally Mailchimp. The role will support the marketing manager in producing a number of marketing campaigns, researching data along with internal/external communications. Key responsibilities include; * Develop complete market awareness, understand competitor strengths, weaknesses and sales methods to enhance the commercial opportunities available across sponsorship advertising and events. * Research, identify and engage key individuals and companies in the market sector * Support the Marketing Manager in delivering the event communications * Deliver marketing communication programmes to increase event delegate sales leads * Develop customer data builds, usage and analytics to increase effective targeting, response/ conversion rates * Ensure campaign activity is maintained and recorded through appropriate CRM and marketing automation systems proving weekly reports to the management team * Support the marketing manager in the coordination of activity across multiple channels including email, web, print, events and social media * Ensure all editorial content and customer data is updated into CRM with clear activities recorded * Deliver the event communication against the marketing plan * Support the marketing manager in creating customer insight and analysis to produce 360 views of our events and products Please reach out asap to hear more.
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