Direct Mail Marketing Manager
Marketing, Digital Marketing Your new company A well-known financial services organisation based south Birmingham. Your new role * To project manage the end to end direct marketing campaign process across channels including direct mail, email and outbound calling ensuring it is aligned to business objectives and capacity. Identify and mitigate risks and issues to deliver the planned activity on time, to target, on budget and to quality and regulatory standards. * Work closely with colleagues to plan campaign analysis, interpret these results and deliver recommendations on campaign enhancements. Report to key stakeholders and marketing colleagues on marketing effectiveness to share results and learnings. * To monitor, deliver and evaluate the plan for data collection. Engage with key stakeholders across the business to collect relevant, compliant data for current and future use (e.g. prospect database, email collection, communication preferences). * Build and maintain effective relationships with key stakeholders within the business to ensure communication and planning takes place in relation to campaigns, in particular marketing, propositions, sales (Mutual Direct) and the internal communications teams. * Work closely with third party suppliers ensuring they deliver on time, to agreed standards and to budget. Support the Customer Communications Manager to conduct regular supplier reviews to ensure maximum return on investment is achieved. * Keep abreast of developments and opportunities in the field of direct marketing and make recommendations on testing opportunities such as data, creative and media in order to driver performance and continuous improvement * Deliver short term / one-off projects and activities as required by and to the standards and outcomes agreed with Line Manager What you'll need to succeed You will need experience in: * End to end delivery and implementation direct marketing campaigns * Experience of working with a CRM system in a multi-channel environment What you'll get in return You will be working for a truly great organisation that offers amazing benefits and rewards. What you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.
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