Fixed Term Brand Manager

Newbury, London (Greater)
24 July 2019
22 August 2019
Contract Type
Full Time

To champion the Freixenet brand and develop and activate the UK Freixenet marketing strategy to deliver against the brand and business objectives.

Key Responsibilities:
  • Based on full evaluation of historic activity and brand performance, develop and implement compelling support plans to continue the momentum and drive growth of the Freixenet brand
  • Be the champion of the Freixenet consumer and shopper to ensure needs are met and opportunities are identified
  • Work closely with global brand leaders to agree strategic direction and innovation pipeline to ensure that UK consumer and category opportunities are reflected
  • Work collaboratively and effectively with key stakeholders, cross functional teams and external agencies to deliver plans and inform commercial strategy and activities
  • Manage the development and activation of local brand campaigns
  • Ensure all communications, materials and support adhere to brand guidelines
  • Responsible for the day-to-day management of the brand budget
  • Agree plans with and provide content support for accounts with Customer Marketing Manager
  • Work with Category team to ensure in depth knowledge of brand performance, provide rationale, data analysis and reporting and identify brand opportunities
  • Responsible for driving digital and social media marketing for UK market.
Key Relationships:

Marketing Team, Global Brand Leader, Category Team, Sales Team, Sales Support, Technical, External ATL and BTL Agencies

Person Specification:
  • Proven experience managing and building brands, within food, drink, health or beauty, is essential
  • Proven experience of creating effective, integrated marketing campaigns across all media including digital
  • Experience of working across multi-channel communications platforms, including digital
  • Experience of working with third party agencies
  • Excellent presentation skills - the ability to collate, articulate and deliver information clearly and concisely
  • Project management experience
  • Numerate, and able to analyse data to support recommendations and decision making
  • Ability to manage own time and workload
  • Experienced writing copy across all communications platforms
  • Proven ability to build and maintain relationships with internal and external stakeholders
  • Experenced working as a team with other brand managers in the UK and globally
  • Budget management experience
  • Spanish language skills are advantageous

Similar jobs

Similar jobs