Senior Marketing Executive
An analytical Senior Marketing Executive with Marketing Analytics experience is needed to join this successful Investment Management company. The Role: The purpose of this role is to put in place a series of metrics to measure ROI of their marketing activity across channels. This role reports into the Head of Marketing. Main duties: * suggest KPIs/metrics to be used to track marketing activity performance * use measurement softwares to extract & model measurement data. These may include Google Analytics, Ad Words, Dot Mailer, WDX, Hootsuite, etc. * analysis of results and recommendations for enhanced (through compelling reporting) Skills Required: * 3 years+ in a marketing analytics role - this could be gained clientside or from an Insight/Market Research agency or Digital agency background * Analytical mindset * good knowledge or marketing measurement metrics and equivalent softwares * Strong Excel capability, inclduing pivot tables * Experience of Financial Services is a plus * A positive, can do attitude is a must.