Deputy Marketing Manager

Location
England,Greater Manchester,Manchester
Salary
£30000 - £31000 per annum
Posted
08 July 2019
Closes
06 August 2019
Ref
14030006/001
Job Function
PR/Publicity
Contract Type
Permanent
Hours
Full Time
Fantastic opportunity for someone to join this large HE organisation based in Manchester as their Deputy Marketing Manager - lots of scope for progression and to really make an impact.

Client Details

Large education establishment based in Manchester with multiple campus' and a very busy marketing and communications team.

Description

This newly created Deputy Marketing Manager role offers an opportunity to enhance your marketing and student recruitment experience within a high-performing, central marketing and communications service. You will create and deliver first-class marketing services to drive attraction and recruitment, enhance reputation and profile, and proactively contribute to the business performance. You will be responsible for market planning, student recruitment and marketing communications and services as well as the following specifics: · To lead on the delivery of the marketing operational plans to support learner attraction, recruitment, retention and progression targets · Provide regular competitor analysis and marketing performance · To develop and implement a student recruitment plan to drive conversion and meet recruitment targets. · Through regular evaluation and analysis, optimise the plan to maximise return on investment. · Develop an internal and external events strategy and manage the planning, delivery and evaluation of student recruitment events · To undertake and coordinate the provision of market intelligence to provide insights into market conditions, pricing, portfolio development, competitor activity and customer behaviour · Undertake regular competitor scanning and analysis to benchmark our activity against competitors · Develop new processes and systems to provide robust data and to enhance the prospective student experience * Act as the central point of contact between marketing services internal clients - ensuring that all marketing activity is delivered on time and to budget * Deliver creative, proactive and efficient marketing services to support business units * To oversee all marketing / advertising collateral and ensure that all advertising opportunities are researched, adequately assessed and evaluated, including leveraging new technologies * Work closely with group marketing colleagues and marketing business partners to consult and share best practice across the Group. * Work with external agencies to plan mixed media campaigns Marketing Communications to meet recruitment targets * Provide regular competitor analysis and marketing performance reporting to the Head of Marketing * Work closely with group marketing colleagues and marketing business partners to consult and share best practice across the Group. * Devise and develop conversion-focussed communications and activities * Ensure a range of innovative, engaging, relevant and timely communications are utilised * To maintain, review and update the website with clear, engaging and accessible material consistent with key messages * To undertake and coordinate the provision of market intelligence to provide insights into market conditions, pricing, portfolio development, competitor activity and customer behaviour * Undertake regular competitor scanning and analysis to benchmark our activity against competitors * Develop new processes and systems to provide robust data and to enhance the prospective student experience

Profile

As the sucessful Deputy Markeitng Manager, you will be already working as a Marketing Officer / Executive or Marketing Manager with another HE organisation. You must be able to demonstrate success pertaining to student recruitment - hitting targets and demonstrating ROI. You will be based in Manchester 5 days / week. Please do not apply if you do not have HE experience.

Job Offer

£31k + benefits

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