Head of Marketing
Head of Marketing | Online Gaming | 9 -12 months | Salary dependent on experience Hays are currently working in partnership with an online gaming and gambling organisation based in Central London to recruit a Head of Marketing. This is an exciting time to join an innovative company who are looking for some to enable them to drive the business forward and achieve desired business growth. In your new role as a head of marketing you will be responsible for the full marketing function, this includes managing the marketing and acquisition team, creating the strategy and marketing plan which will promote new business but also support retention rates. You will represent the brand in all links with the marketing function You will also work closely with the MD to define a high-level brand strategy including positioning / strategy, multi-brand strategy, competitor analysis and geographical expansion. In order to succeed it essential you have the below experience: * Minimum 5 years in the online gaming industry and 3 years of Strategic Marketing Management role or similar. * Strong understanding of ads metrics (CPI, CTR, CPC, CPM, CPA, ROAS/CPPC, ROI, LTV). * Line management experience * Campaign management from inception to completion. * Experience with delivering financial KPI's * Proven ability to work with cross-functional teams and successfully launch new products in an agile environment. In return you will receive a competitive salary dependant on experience plus benefits. If you are interested in this role please send your most recent CV along with salary expectations.
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