Brand Manager

Location
England,Cheshire,Crewe
Salary
£40000 - £45000 per annum
Posted
07 June 2019
Closes
05 July 2019
Ref
14017346/001
Job Function
Marketing
Contract Type
Temporary
Hours
Full Time
My client are looking for an Interim Brand Manager to join them as soon as possible to help relaunch their brand! You'll manage the brand launch and will work closely with an external agency in doing so.

Client Details

An insurance business based near Crewe.

Description

Key responsibilities of the Interim Brand Manager: * Formulate and deliver brand go to market project plans. Ensure all relevant customer touchpoints from attract to engage life cycle are consistent in new messaging and values for launch date. * Manage the brand launch budget ensuring all controls are in place * Work closely with the sales team to ensure brand values and USP messaging are successfully incorporated within the sales strategy and operational delivery. * Develop and implement yearly PR communication plans, considering reactive, news jacking and proactive activity * Manage the PR agency, ensuring they deliver results to agreed timings, quality and budget. * Deliver a content strategy that supports business growth across multiple products and user experiences. . * Develop and manage the external events plan including exhibitions, press conferences, public speaking slots and round table forums. Liaise with relevant marketing teams and other departments to maximise pre & post event opportunities, and deliver lead generation.

Profile

The ideal Interim Brand Manager: * Strong Brand Marketing experience (ideally launching new brands or products to market * Experience of working for a recognised consumer brand and a strong understanding of balancing customer need with commercial outcome * Project Management - planning, structure, managing issues and reporting progress * Commercial acumen, with experience of managing commercial KPIs

Job Offer

The Offer: Up to £45,000 or equivalent day rate

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