Social Media Manager

Recruiter
EMR Agency
Location
England,London
Salary
£40000 - £50000 per annum
Posted
06 June 2019
Closes
04 July 2019
Ref
1631746
Job Function
IT / Technical, Marketing
Contract Type
Permanent
Hours
Full Time
AWESOME JOB ALERT! This B2C brand is adventurous and looking for someone who can make an impact with social! I'm looking for a Social Media Expert to lead and execute the social media strategy. You will also be responsible for the CRM growth, continued engagement, retention and conversion of email subscribers. RESPONSIBILITIES * Lead social marketing tactics fostering fan engagement and acquisition. * Manage, develop, coordinate, and publish relevant content to serve consumer insights and needs. * Develop a content calendar and plan social content, holding regular updates with marketing. * Manage social platforms using our distinctive, knowledgeable, and friendly tone of voice * Structure and conduct engagement with consumers through social media marketing channels as a means to spark positive interactions/recommendations for product sales and brand. * Lead and oversee paid media with performance agency. * Plan social customer care & response rate, and crisis management on social working closely with PR and contact centre. * Collaborate with key cross-functional groups to ensure social media is integrated * Grow the email subscriber base with high quality opted-in sign ups. * Actively plan and carry out eCRM and Email initiatives, campaigns, projects, roadmaps and ongoing activity. * Oversee all customer & prospect email communications, including regular/trigger-based emails, service emails and adhoc requirements, ensuring that all communications are delivered to brand guidelines. * Manage and develop the different touch points to collect data, upload, maintain, segment and profile the database and ensuring data best practices align with GDPR. * Analyse and report (weekly/monthly/adhoc) on the performance of social marketing and emails, reviewing results by tactic to proactively recognise and optimise interactions with audience. Develop best practices based on results, industry trends, and competitive audits. * Gather insights from monitoring and analytics to define next-generation social marketing and eCRM opportunities. EXPERIENCE * Proven track record of executing b2c social media strategies, content and leveraging data driven analysis to drive strategic direction * Experience interacting within online communities and platforms, actively participating a brand on Instagram, Facebook, Twitter and Youtube. * Experience in an email marketing & CRM role within an ecommerce or email-led business. * Experience working with CRM databases, email platforms and tracking, measurement and analytic tools. * Good creative appreciation and copy writing skills with the ability to contribute fresh and innovative ideas. * Strong collaboration skills and experience working as a team player.Passionate about digital

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