Senior Digital Manager - FTC

England,Greater Manchester,Manchester
£55000 - £60000 per annum
05 June 2019
04 July 2019
Job Function
Contract Type
Full Time
My client, a successful Legal business based in Manchester is now recruiting a Senior Digital Manager to cover a FTC role. If you have an extensive digital background and can commit to an FTC role starting end of June then please get in touch! Reporting into the Group Head of Digital, this role will develop and execute an integrated on-line strategy as part of the wider marketing and campaign plans Key Responsibilities: Translating the vision for digital marketing into a coherent practice area digital marketing strategy that provides a first class user experience for all Driving visibility and traffic and using on-line digital strategies to build the practice areas 'direct to market' channel and help to achieve the practice areas Align the digital strategy and marketing strategy Working with other members of the marketing team (and the wider Group Marketing function) to develop and support specific marketing campaigns for each department Using and combining the full digital promotional mix (paid and organic) to drive visitors, leads and new business Identifying, building, launching and managing e-products and services that will create a competitive advantage within the market Helping to build and then manage and utilise analytics to measure performance and drive campaign efficiency Leading the development of the digital infrastructure, ensuring it aligns with the wider group strategy while also achieving the specific digital and wider marketing strategic objectives for the business Ensuring consistency of approach across all e-channels including web and mobile and aligning with the wider social and marketing strategy Delivering a unified digital presence that reflects the firms brand identity Enhance user experience and help to improve conversion Working with the wider group marketing team, to help to build and then mange on-line portals and e-commerce services, including on-line communities, that enhance the client experience and help build client loyalty and brand champions. As part of this to deploy e-commerce communication strategies To deploy e-commerce strategies to help build client engagement Development of a 'continuous improvement' and agile strategy to continue to enhance digital platforms, user experience and conversion rates Evaluating customer and market research and competitor data to ensure digital channels remain competitive and 'best of breed' Working as part of the marketing team to enhance and improve the full end to end client journey and experience including helping to improve client capture and on-boarding Skills Required: Educated to degree level, ideally with digital marketing qualifications Extensive digital marketing experience within a commercial environment Understanding of current (and emerging) on-line marketing concepts, strategy and best practice Experience of developing and managing integrated digital channels as part of wider marketing campaigns Exposure to all digital channels and range of strategies Commercially focused and experience of building e-channels that drive leads and new business Project management, organisational and analytical experience/skills Available to start work immediately and commit to a 4 month project, may become ongoing Benefits: Salary up to £60k - Depending on experience Flexible working hours, 37 hour week Car Park available

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