CRM Data Analyst - FTSE 100
My client is an international FTSE 100 - one of the most successful and best recognised brands in the financial services market. They're an incredibly data-rich, tech led business that has gone through really interesting transformation over the last few years and are now in a really exciting growth phase. This is an exciting chance to develop effective data strategies to drive improvements across their customer communications. Being customer-focused, commercially driven and with a skill of putting insight into actionable recommendations, the role holder will support the insight driven customer communications programme. This will support the achievement of the objectives of customer retention and growth, customer lifetime value and multi-channel sales targets through continually optimised communications supported by a comprehensive testing and personalisation programme. They're looking for a data analyst with a track record of email testing, optimisation and personalisation. You'll understand the value of dynamic personalisation and the tailoring of content and be comfortable in a fast-paced, dynamic environment. Industry knowledge doesn't matter - recent hires have come from Skype, the Daily Mail and The Body Shop. For the right person, this is a fantastic opportunity to influence customer service and commercial success in a top business. Thanks in advance for your application.
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