Digital Marketing Manager

Recruiter
EMR Agency
Location
England,Surrey,Leatherhead
Salary
£40000 - £45000 per annum + Bonus + Benefits
Posted
04 June 2019
Closes
02 July 2019
Ref
1631022
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Responsibilities: * Create and implement the acquisition marketing plan (on and offline) in line with the wider marketing strategy and plan * Manage the acquisition budget and assign to tactics as per acquisition plan * Manage the Google and Bing PPC accounts including regular performance audits and testing to optimise spend * Manage social advertising campaigns, including facebook - aligned with the organic social marketing plan * Work with marketing assistant on SEO to improve rankings for key search terms * Generate leads from email using DotDigital * Plan and implement a testing and improvement programme to improve conversion * Manage the Google Analytics account and report on clicks, quotes, conversions - working closely with the analytics and pricing team * Be the source of truth for Google Analytics and ensure all members of the team can access and report on the data they need * Manage affiliate and affinity partnerships * Assist with website projects and create landing pages for digital campaigns Requirements: * Acquisition focused marketing role (On and offline) * In-depth knowledge of Google and Bing advertising programmes (PPC, display etc. * In-depth knowledge of the facebook advertising programme * Experienced in SEO - demonstrate a clear understanding of SEO principles and how to implement them * Confidence working with third parties such as affiliate managers and partners

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