Head of Strategic Marketing

Location
England,London
Salary
£55000 - £60000 per annum
Posted
01 June 2019
Closes
29 June 2019
Ref
14020467/001
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Our client is looking for a permanent Head of Strategic Marketing who will bring specialist marketing and communications knowledge to ensure that they can deliver their ambitious organisational strategy.

Client Details

Our client is a charity that is going through a period of growth.

Description

This role has overall responsibility for improving awareness of the charity in the UK, especially via digital channels. The post holder will be responsible for developing an integrated multi-channel marketing and communications strategy - and will lead on significant projects including a new website and the development of their brand. Some of the responsibilities will be: * Manage and develop the brand  * Head up communications for the organisation, including responsibility for reputation management and crisis communications * Develop insight led marketing strategies to increase awareness and engagement  * Improve public awareness of pancreatic the charity in the UK * Ensure we develop key relationships with supporters to become advocates including celebrity supporters, VIPs and journalists interested in the cause. * Design and deliver team operational plans with budgets, forecasts, activities and targets that are credible, achievable and appropriate.

Profile

* Experience of developing creative integrated marketing strategies * Experience of using digital channels to enhance and expand messaging * Working with a range of stakeholders to develop and implement successful audience-led marketing and engagement strategies, driving positive customer journeys - including improving service usage and/or fundraising campaigns * Leading digital change programmes across an organisation * Brand development, and ability to influence colleagues on the key role of the brand * Leading the development of internal communications within a similar sized charity

Job Offer

This role is permanent and will pay £55-£60K plus benefits

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