Global Marketing Campaigns Manager - Demand Generation

Recruiter
EMR Agency
Location
England,London
Salary
£60000 - £70000 per annum + Bonus + Benefits
Posted
29 May 2019
Closes
26 June 2019
Ref
1631623
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Responsibilities: * Develop a quarterly plan, with multiple campaigns running simultaneously, allocating budget in order to generate ROI and achieve the region's revenue targets * Deliver in-depth campaign performance analysis, demonstrating lead conversion, ROI against an allocated marketing budget and evaluation against KPIs * Analyse existing customer data to identify cross-sell opportunities within the region * Keep a close eye on industry trends, identifying opportunities to target new customers and markets with our products and services * Develop campaign messaging and creative assets to achieve various marketing KPIs * Work closely with the digital marketing team members to execute campaigns and gain insights on performance to optimise and deliver greater results * Manage and liaise with an array of suppliers, including translation agencies, designers and industry organisations * Collaborate with industry organisations to support their initiatives which may include event management Requirements: * Strong knowledge of best practices in B2B lead generation across the full range of digital marketing channels, including content marketing, affiliate partnerships, email, social media, virtual events/webinars, pay-for-performance ads, SEO and SEM * Superior organisational, written, oral, project management and quantitative skills * Ability to "self-start" and "lead from within" by enlisting the support of colleagues at all levels of the organisation, seeing projects through from start to completion, and socialising results and requirements * A creative and entrepreneurial approach to marketing; the ability to think beyond today's trends to effectively market our suite of products to a new customer base * Commitment to a consistent practice of "test and learn" and continuous improvement, while leveraging emergent trends * A dual-minded approach: highly creative and entrepreneurial but also process-driven, and rely heavily on data to make decisions * Comfortable working in a truly global and forward-thinking environment, juggling multiple priorities, interacting with people at all levels of the organisation and across multiple functions and geographies

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