Marketing Analyst - SQL

Recruiter
E M R
Location
England,London
Salary
£40000 - £48000 per annum + Bonus + Benefits
Posted
15 May 2019
Closes
16 May 2019
Ref
1631675
Job Function
IT / Technical
Contract Type
Permanent
Hours
Full Time
Responsibilities: * Deliver analysis of sales contact centre performance to drive business decision making and improved commercial performance: * Analysis of in-life contact centre performance, specifically identifying opportunities to improve opportunistic conversion following other transactions, and conversion of trade-up marketing driven interactions * Deliver analysis of trade-up & new business marketing campaign performance, specifically looking to understand the impact of different marketing channels & campaigns on contact centre performance metrics (specifically conversion, and sales mix) * Forecast key business performance metrics for both new business and trade-up, measure performance and explain deviations via weekly trading and monthly reporting cycles * Provide actionable insight and work with sales channel owners to implement & embed strategies and processes to optimise new business performance * Set up tests and trials with the channel owners, and report back on performance of those strategy and process improvements * Work with Insight team to assess sales channel effectiveness against customer lifetime value * Work with the Data & MI team where opportunities are identified to improve the quality of data or commercial reporting Requirements: * Strong analytical skillet with proven skills in Microsoft Excel & SQL * Strong problem-solving & data interpretation skills - taking a hypothesis lead approach * Evidence of making data-driven recommendations which delivered improved commercial performance * Experience of analysing marketing and/or sales channel performance in a consumer services business * Experience of working with operational teams to deliver sustained performance improvements * UK experience

Similar jobs

More searches like this

Similar jobs