Senior CRM Manager
Senior CRM Manager Nottingham C50K - 60K Better Placed are delighted to be partnering with a well established retailer based in Nottingham. This a fantastic company with strong growth plans and a brilliant family feel culture. As the Senior CRM Manager you will have a strong background in delivering retention - marketing strategies, managing agencies and large budgets. You must also have experience of managing a marketing database and must have campaign management experience. This role is extremely varied, no two days will ever be the same!! Within this role you will find yourself being responsible for devising and managing: strategy, planning, creative, budgets and reporting all CRM communications. You will report into the Head of Marketing and have one direct report. Ideal Candidate : * You will have 4+ years experience in a similar role * Extensive experience of customer journey development using test & learn strategies * Strong analytical skills as being able to report is a must * You will have experience across multiple email platforms and CRM platforms * Must be highly experienced in segmenting / data manipulation * Extensive experience of CRM strategy and campaign management * A good understanding of Google Analytics and experience in using design programs - Illustrate, Photoshop, dreamweaver * Experience of adhering to ESP deliverability guidelines If you would like to find out more about this opportunity please don't hesitate to get in touch!