Marketing Executive

Location
England,London,South West London
Salary
£30000 - £35000 per annum
Posted
10 May 2019
Closes
07 June 2019
Ref
14013761/001
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
The Marketing Executive will be responsible for the planning and delivery of acquisition and retention marketing campaigns to promote the organisation's qualifications and membership.

Client Details

This membership organisation is a leading professional body for their industry who seek to champion the role of their sector and drive a positive change.

Description

Key Responsibilities: * Develop and deliver a range of marketing plans and campaigns * Plan, implement, manage and monitor targeted campaigns across channels and segment groups with a particular emphasis on direct and digital marketing * Utilise a mixture of channels including web, email marketing, social media, events and print * Develop tailored, segmented, and engaging copy and promotion across channels that communicates key messages to target groups * Coordinate the creation of marketing collateral with the Design team to ensure they are consistent, relevant, meet the needs of the customer and adhere to brand guidelines * Regularly reviewing, analysing and reporting on campaign metrics, performance and effectiveness and to use insights to inform future marketing campaigns * Ongoing monitoring and updating of web pages, using Google Analytics to identify areas for improvement * Work with the wider marketing team to co-ordinate campaigns and to ensure that a fully integrated approach is adopted

Profile

Essential * Demonstrable experience of planning and delivering integrated, segmented, multi-channel marketing campaigns * Experience developing engaging copy, powerful content/messaging and ability to turn complex propositions into simple and compelling messages * An understanding of how to utilise a range of channels (email, social media, print, events, website) for the promotion of events, services and products * Experience of working with data and analytics and delivering segmented messaging * Experience of delivering lead generating marketing campaigns * Creative and proactive approach to work, identifying areas for improvements and making appropriate recommendations * Proven time management and project management skills with ability to manage multiple projects simultaneously * Strong interpersonal and influencing skills and confidence building relationships at all levels, both within the organisation and with external partners * A flexible team-player with a can do attitude Desirable * Previous membership/association experience * Previous experience of marketing training courses / qualifications * CIM Marketing qualification

Job Offer

* A salary of £30,000 to £35,000 depending on experience * Great benefits including a free daily 2 course lunch, free training and professional development courses and more * Flexible working

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