PR & Content Executive
Are you an experienced PR Executive or Assistant looking for your next challenge? My client are skin care professionals supplying into some of the top beauty clinics across the UK and are looking for a PR, Content and Events Executive to join their team. This is a new role within the brand marketing team and they are looking for someone who can bring expertise to the department to develop and support all marketing strategies. Their offices are based in a remote location close to Moreton-in-Marsh so you must be a driver with your own transport. You will be a brand ambassador for the company and will need to represent yourself as an expertise in the luxury beauty sector as the spokesperson for the brand. You will need to be able to hit the ground running after your induction and product training and will need to have a desire to learn about ingredients, molecules and the science of our brand to deliver their message effectively. Key duties include: * Set, oversee and drive the overall PR strategy for the company including; creating target media lists, building relationships with beauty journalists, setting content strategy and develop key messaging for press pitching * Influencer program/management, building a targeted influencer list, create sales driving social influencer briefs with their Marketing team and convert key influencers into brand ambassadors * Events: set calendar events-Including VIP clients' events, customer acquisition, wholesale and brand events. * Create a bank of B2B & B2C press releases for all products, ingredients and skin conditions * Act as first point of call for all external press requests, coordinate all product requests and shipping * Be able to leverage existing relationships within the beauty sector and build and secure new relationships with key inhouse and freelance journalists * Work with marketing team to co-ordinate and manage all events, this includes trade shows, educational events, press events and customer acquisition events * Work with the content editor to formulate strategies to increase social media & digital engagement, increase the brands engagement and reach on all social platforms and report on key metrics The role will involve a degree of travel and outside of hours press meetings, you will frequently travel to London and some visits will involve overnight hotel stays. So if you are looking for a role with autonomy and travel involved then this could be the perfect position for you! Interested? Contact Jo Aldred at REED Marketing & Creative for further information on 01793 508490 or email me simply apply online.