Marketing Executive

5 days left

Location
Berkshire
Salary
£30,000 to £35,000 DOE
Posted
29 April 2019
Closes
27 May 2019
Ref
MP022
Contract Type
Permanent
Hours
Full Time
My client is the largest provider of private remote GP services. *BASED IN BERKSHIRE *Working in a fast-paced and growing market, you will gain a detailed understanding of our company, market and competition. The role is full of variety and focuses on implementing a strategic marketing plan including gathering market intelligence and constructing content that is compelling and tailored for key audience groups across PR, email, events and digital channels and ensuring smooth delivery of marketing events and projects.

About you
  • Experience of working in the health or insurance sector (preferred)
  • Experience within the B2B sector (preferred)
  • Excellent written and verbal communication skills
  • Experience writing content for different channels
  • Accustomed to working on multiple projects with different deadlines
  • Strong knowledge of MS Office Suite, including: MS Word, Powerpoint, Outlook, and Excel
  • Knowledge of Sketch, Adobe Photoshop, Illustrator and InDesign (preferred)
Responsibilities
  • To familiarise yourself with the private and NHS healthcare market including size, trends, structure, developments
  • Work with the Marketing Manager and a designer to create collateral and content
  • Liaise with third party agencies to schedule and keep track of marketing activity
  • Event support: Assist in the organisation and promotion of events, including attending events where required to help with the creation of new content and deployment of event related campaign activities
  • Creation, management and tracking of all HTML email marketing activity to new and existing business
  • Re-purpose of content for different channels (blogs, social media, website, intranet) to enhance engagement with key audience groups
  • To monitor and report on competitor service and product developments
  • Monitor and measure the success of content and campaigns
*Bachelor degree in English or Marketing is welcomed or 3plus years' experience in similar role required

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