Marketing Manager

Location
England,West Yorkshire,Bradford
Salary
Up to £22.00 per hour
Posted
23 April 2019
Closes
21 May 2019
Ref
3579344
Job Function
Marketing
Contract Type
Temporary
Hours
Full Time
Marketing Manager - 6month contract £22ph (c£40kpa equivalent) West Yorkshire An Educational establishment based in West Yorkshire Due to an increase in activity, my client is looking for a Marketing Manager on a 6month contract to drive student recruitment across UK, EU & International markets. This is a strategic and hands on role to create and implement a forward thinking and engaging marketing and communications plan. Responsibilities * Manage the marketing budget for UK/EU and international student recruitment. * Support across the Marketing and Communications strategy development for UK, EU and key overseas markets. * Responsible for ensuring UK EU marketing activities are created and implemented effectively, briefed in on time and within brand guidelines via third party suppliers or in house. * Analyse and obtain key student and market data to inform the marketing plans and creative briefs through working with the Market Insight Manager, Content team and the CRM team. * Responsible for planning and ensuring the activities and communications plan which influences UK and EU student's experience at each touchpoint prior to arrival are implemented effectively. * Plan on campus events for the cycle for undergraduate and postgraduate student recruitment * Ensuring that marketing plans include the 'CRM Comms Plan' for UK/EU and international UG and PG and that they are not treated as a separate plan. * Responsible for producing and updating the rolling marketing plan showing activities for each cohort of students by target group * Working closely with the Senior Undergraduate Marketing Manager and the Senior Postgraduate Marketing Manager to ensure the undergraduate and postgraduate marketing plans for UK/EU and International markets are aligned with the marketing plan. Personal Profile * Experience working in an Educational establishment or part of a large scale acquisition programme * Strong planning and delivery experience across national and international campaigns * Full mix marketing background across planning, strategy and campaign implementation * Strong internal an external stakeholder engagement experience * Experience managing an acquisition and creative engagement team * Ability to use market insight to drive campaigns and ROI * Experience reporting back to senior stakeholders with engagement and uplift levels If you are immediately available and have the above relevant experience in a Marketing Manager position, please do not hesitate to contact Samantha Oswald on 0113 200 3755

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