Head of Marketing Campaigns

Location
Central London
Salary
£78,371 per annum
Posted
18 April 2019
Closes
09 May 2019
Job Function
Marketing
Contract Type
Contract
Hours
Full Time
Head of Marketing Campaigns

Greater London Authority

Central London

£78,371 per annum

Fixed Term Contract until June 2020 (Maternity cover)

Ref: GLA2526

If you want to develop innovative marketing propositions, create world class campaigns and meaningful social marketing initiatives that unite London and Londoners around the Mayor's vision, then this role is for you!

The Greater London Authority is looking for an experienced senior manager to take of the role of the Head of Marketing Campaigns. This is a maternity cover position for one year. This role leads the marketing campaigns and manages the Marketing and Digital Communications teams at City Hall. These teams are responsible for marketing communications across all channels, including traditional above the line advertising, social media, and email.

This includes working on our most important campaigns on priority issues such as Brexit, knife crime prevention, tackling London's housing crisis, women's rights and gender equality and tackling London's air pollution campaigns in addition to high profile sporting events such as the upcoming Euro 2020 tournament. This is an exciting time to join the GLA's External Relations team, leading a team of marketers and digital comms specialists whose job it is to make sure Londoners know what the Mayor is doing for London and how they can get involved.

You'll work alongside the Head of Creative to deliver our marketing and creative strategy. In addition to this you will work closely with other Senior Managers across the External Relations unit to drive an integrated approach to public engagement. Your main responsibilities will be:
  • ●Leading the teams to deliver all our integrated campaigns and digital communications, working closely with press and digital colleagues.
  • ●Managing our marketing services agencies, creative, research and paid media planning including procurement and monitoring progress.
  • ●Managing the central marketing budget.
  • ●Providing leadership to the department as a key member of the External Relations Senior Management Team Board.
Person Specification
  • ●An excellent track record of working on high profile and high impact issue/social-based campaigns, ideally including experience in press/public relations.
  • ●Experience of paid media planning and buying, and subsequent evaluation.
  • ●Delivering against ambitious objectives and developing strong campaign propositions.
  • ●You must be digital through-and-through and understand the full channel mix.
As the Head of Marketing Campaigns, you will have significant impact and influence in helping to manage the Mayor's relationship and engagement with London's communities, businesses and Londoners as a whole.

We are committed to being an inclusive employer and we are happy to consider flexible working arrangements. We would welcome applications from candidates who are seeking part time work as this role is open to job share.

In addition to a good salary package, we offer an attractive range of benefits including 30 days' annual leave, interest free season ticket loan, interest free bicycle loan and a career average pension scheme.

If you have a question about the role or the recruitment process then please contact a member of the recruitment team via email on glajobs@london.gov.uk quoting reference GLA2526.

To apply, please visit our website.

Application closing date: Sunday 5 May 2019 at 23.59 GMT.

London's diversity is its biggest asset and we strive to ensure our workforce reflects London's diversity at all levels. We welcome applications from everyone regardless of age, gender, ethnicity, sexual orientation, faith or disability.

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