Marketing Executive - B2C

Location
England,Merseyside,Liverpool
Salary
Up to £25000 per annum
Posted
29 March 2019
Closes
29 March 2019
Ref
X3-47231
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
My client, a large consumer brand based in Liverpool is recruiting a Marketing Executive to join their fast paced, dynamic forward thinking Marketing team. This is a great opportunity to develop your marketing skills across the full marketing mix within an exciting business! If you have a traditional marketing background then please get in touch! Key Responsibilities: Creative input and proactive involvement in the creation of content for campaigns, including product launches, targeted incentives, promotions, and customer communications Generate new ideas and initiatives to develop fresh content Confidence to 'sell' your ideas and make recommendations on how marketing activity can be adapted to maximise new opportunities to drive sales and promote the business Manage internal and external resources to ensure projects are delivered on time and within budget Source and research options for marketing and promotional collateral, obtain prices & coordinate deliveries for events Translate briefs from Product Team and develop a plan to deliver to market Produce and implement a wide range of high quality marketing collateral Monitor responses and provide analysis to help measure the effectiveness of all campaigns by collating return on investment (ROI) data Coordinate exhibitions and events activity from planning to implementation Support sales and education teams with events/exhibitions Conduct market research communicating upcoming changes and/or trends to senior management Assist in audience research within the business in the way of becoming the voice of the customer and translating this back in a meaningful way Produce case studies and obtain testimonials Ensure marketing collateral is accurate, stored centrally and distributed in an effective and efficient way Become a beacon of knowledge around the industry, competitors and audience Participate in special marketing projects and other duties as assigned Key Requirements: Educated to Degree level/CIM qualified Must have extensive marketing experience (full marketing mix) Strong direct marketing experience within a b2c/b2b sector Pro-active with an ability to multi task and use own initiative to create solutions Creative and passionate with a genuine enthusiasm for marketing Excellent written, communication and presentation skills with great attention to detail and ability to proof read Effective Interpersonal and communication skills with an ability to develop excellent business relationships at all levels of contact Expertise in digital marketing, in particular email marketing and social media marketing - desirable Creative thinker but able to use a structured approach, delivering on time and within budget Experience of managing a range of social media channels Have an understanding of the latest trends in creative design and marketing Excellent organisational skills and ability to manage multiple tasks/projects through prioritising. SAP Business One desirable High level of competency in Microsoft operating systems, Microsoft Office 365 services and Microsoft Office suite of programs Proficient in the following Adobe CC Suite applications; InDesign, Illustrator and Photoshop - desirable An understanding of web development, HTML and CSS would be advantageous Occasional weekend working to attend events, this may include national and international travel Company Benefits: Salary £25k 25 days holiday + bank holidays Private healthcare Hours 9-5pm Social events Car park

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